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Brand Design for Ungilded Blog: Creating a Strong Identity for a Strong Message

The phrase "Gild the Lily," meaning to "try to improve what is already beautiful or perfect," can be used to describe societal expectations for women and girls. In 2016, three women partnered on a mission to reverse these harmful attitudes with a blog and newsletter dedicated to news and conversation starters for feminists. In keeping with that spirit, I created the concept of “ungilded,” along with a visual identity that was purposely unadorned and strong.

Role: Brand Design, Brand Copy, Visual Design, UI Design 

Brand board for ungilded, showcasing logo and visual identity.

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